{"id":156345,"date":"2020-05-22T14:00:00","date_gmt":"2020-05-22T11:00:00","guid":{"rendered":"http:\/\/devrri.freshlemon.ro\/news-and-current-affairs\/newsflash\/strategy-to-reboot-tourism-156345.html"},"modified":"2024-02-19T15:37:43","modified_gmt":"2024-02-19T13:37:43","slug":"strategy-to-reboot-tourism","status":"publish","type":"post","link":"https:\/\/www.rri.ro\/en\/features-and-reports\/the-future-starts-today\/strategy-to-reboot-tourism-id156345.html","title":{"rendered":"Strategy to reboot tourism"},"content":{"rendered":"<p>&#13;<br \/>\n&#13;\n<\/p>\n<p>The&#13;<br \/>\ntourism industry accounts for 10% of employment worldwide and 12% of jobs in&#13;<br \/>\nthe European Union and in order to recover, it needs coordinated international support&#13;<br \/>\nestimated at some 375 billion euros. The whole industry has been badly hit by&#13;<br \/>\nthe travel restrictions and social distancing measures imposed by governments&#13;<br \/>\naround the world to contain the spread of the novel coronavirus. The crisis has&#13;<br \/>\nhit everyone working in tourism, from small businesses to big hotel chains and&#13;<br \/>\ntravel agencies. The entire tourism industry may shrink by as much as 80% this year&#13;<br \/>\ncompared with last year according to the World Travel and Tourism Council. The&#13;<br \/>\nsituation is much worse than during the economic crisis of 2009, when the&#13;<br \/>\nindustry shrank by only 4%. <\/p>\n<p><\/p>\n<p>&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<\/p>\n<p>Europe&#13;<br \/>\nhas a very active tourist ecosystem. Trips, transport, accommodation, food,&#13;<br \/>\nleisure and culture account for almost 10% of the European Union&#8217;s GDP and&#13;<br \/>\nprovides a significant source of employment and income in many regions. 267&#13;<br \/>\nmillion Europeans &#8211; representing 62% of Europe&#8217;s population &#8211; make at least one&#13;<br \/>\nprivate leisure trip a year and 78% of Europeans spend their holidays in their&#13;<br \/>\ncountries of origin or other EU country, according to the European Commission&#13;<br \/>\nfigures. Summer is a crucial season for the tourism industry, generating an&#13;<br \/>\naverage income of 150 billion euros in Europe and 360 million arrivals. <\/p>\n<p><\/p>\n<p>&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<\/p>\n<p>Little&#13;<br \/>\nsurprise then that the sector is a priority for the European Union, which has&#13;<br \/>\ncome up with a set of guidelines and recommendations as part of a tourism and&#13;<br \/>\ntravel package that lays down a global strategy for recovery in 2020 and&#13;<br \/>\nbeyond, a joint approach to restore freedom of movement and eliminate&#13;<br \/>\nrestrictions on EU&#8217;s internal borders in a gradual and coordinated way. The&#13;<br \/>\npackage also lays down the framework for the gradual re-establishment of&#13;<br \/>\ntransport while ensuring the safety of passengers and personnel and a&#13;<br \/>\nrecommendation to make travel vouchers an alternative to cash reimbursement.&#13;<br \/>\nThe European Commission also plans to support tourist businesses in several ways,&#13;<br \/>\nby ensuring liquidity, in particular for small and medium-sized enterprises,&#13;<br \/>\nand saving jobs with up to 100 billion euros in financial relief through the&#13;<br \/>\nSURE programme. <\/p>\n<p><\/p>\n<p>&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<\/p>\n<p>Transport&#13;<br \/>\nis a key element of tourism. The European Commissioner for Transport Adina&#13;<br \/>\nValean, who was Romania&#8217;s pick for this post, told Radio Romania that it is not&#13;<br \/>\nyet possible to set a clear date for the normal or gradual reopening of&#13;<br \/>\ntransport because it is not known yet how the pandemic will develop. She said,&#13;<br \/>\nhowever, that the rules adopted by the European Union lay down the conditions&#13;<br \/>\nof travel:<\/p>\n<p><\/p>\n<p>&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<\/p>\n<p>People&#13;<br \/>\noften ask me: &#8216;when will we be able to travel again?&#8217; The answer to this&#13;<br \/>\nquestion must be given by the authorities of each individual member state and&#13;<br \/>\nmust take into account a series of criteria relating to the epidemiological&#13;<br \/>\nsituation in that country, criteria highlighted by my colleagues from the field&#13;<br \/>\nof healthcare. Secondly, we have to decide what are the destinations we&#13;<br \/>\ngreenlight for transport, because, of course, we&#8217;re not expecting the situation&#13;<br \/>\nto be the same everywhere in Europe, for borders to reopen and quarantine and&#13;<br \/>\nisolation measures to be the same in all member states. These are decisions to&#13;<br \/>\nbe taken by the national governments.<\/p>\n<p><\/p>\n<p>&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<\/p>\n<p>What&#13;<br \/>\nwe do know is that reopening travel will be done in a flexible and coordinated&#13;<br \/>\nway and in several stages. As far as tourism is concerned, there are, however,&#13;<br \/>\nsome clear conditions that have to be met in order to ease restrictions in a&#13;<br \/>\ngiven region or member state, namely that the number of new infections&#13;<br \/>\ndecreases and remains low and that states ensure access to their healthcare&#13;<br \/>\nsystems to tourists. In Romania, tourism has lost 6 million overnights in&#13;<br \/>\nrecent months and some 250 million euros in revenues, according to the&#13;<br \/>\npresident of the Hotel Industry Federation, Calin Ilie. He says that the&#13;<br \/>\nsituation of the tourist sector is very complicated and compared the industry&#13;<br \/>\nwith a train running at high speed and hitting a wall. The situation is&#13;<br \/>\ndramatic, he says and estimates the total impact of the tourism crisis on&#13;<br \/>\nRomania&#8217;s GDP at more than 5%. <\/p>\n<p><\/p>\n<p>&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<\/p>\n<p>90%&#13;<br \/>\nof hotels in Romania were closed because of the pandemic and 150,000 employees&#13;<br \/>\nout of the 180,000 working in the hospitality industry have been furloughed or&#13;<br \/>\nlaid off, says Razvan Pascu, the founder of a tourist business. In his opinion,&#13;<br \/>\nthe current situation may also be an opportunity for Romanian tourism:<\/p>\n<p><\/p>\n<p>&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<\/p>\n<p>It&#8217;s&#13;<br \/>\nclear that tourists&#8217; behaviour will change. Most probably, they will no longer&#13;<br \/>\nprefer big, all-inclusive type hotels with a thousand people crowding in to get&#13;<br \/>\ntheir breakfast and will chose instead other types of holidays. I think road&#13;<br \/>\ntrips will come back in fashion and that we&#8217;ll see more nature trips, people will&#13;<br \/>\nchange their behaviour somehow. It may be an opportunity to promote Romania as&#13;<br \/>\na different type of destination, a different type of travel with less mass&#13;<br \/>\ntourism, and I think Romania&#8217;s strategy should focus on this in the next two or&#13;<br \/>\nthree years.<\/p>\n<p><\/p>\n<p>&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<\/p>\n<p>The&#13;<br \/>\nresults of recent surveys show that people will give up holidaying abroad this&#13;<br \/>\nyear and choose proximity tourism instead. (CM)<\/p>\n<p>&#13;<br \/>\n&#13;<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tourism industry has been badly hit by the coronavirus crisis.<\/p>\n","protected":false},"author":108,"featured_media":156346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43939],"tags":[35339,29229],"coauthors":[],"class_list":["post-156345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-future-starts-today","tag-coronavirus","tag-tourism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategy to reboot tourism - Radio Romania International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rri.ro\/en\/features-and-reports\/the-future-starts-today\/strategy-to-reboot-tourism-id156345.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy to reboot tourism - 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