Radio Romania 96
Radio Romania today celebrates 96 years of uninterrupted broadcasting. As a token of appreciation for the role it has played in Romania’s history, the Romanian Parliament has declared November 1st as the national radio day
Sorin Iordan, 01.11.2024, 14:00
Radio Romania has celebrated 96 years since it first entered the listeners houses from Romania and abroad. On November 1 1928 the Romanians were able to listen to the first broadcast of the public service of the Radiotelephonic Company, today known as the Romanian Radio Broadcasting Corporation and also as Radio Romania. In the same year 1928, conductor and song-writer Mihail Jora set up the Radio Orchestra, today known as the National Radio Orchestra, which has celebrated the same anniversary. According to its CEO, Razvan Ioan Dinca, Radio Romania channels are presently boasting over 3 million daily listeners. He also says that after so many years of activity on the domestic and international arena, this radio station has to reinvent itself and become more attractive for the younger generation, very well anchored in the online world.
Răzvan-Ioan Dincă:” We have to think on how to reinvent the radio so that it may reach out to the young people as well. And an essential step in my opinion is to turn the on-air content into digital, which I think we have achieved this year by completing all Radio Romania webpages, including the regional ones. We are going to reintegrate all of them into one portal, which has to comprise all the news that we do on-air. I believe this will make the station more attractive to a younger audience.”
Dincă has praised the activity of Radio Romania Music and Radio Romania Culture, two channels broadcasting relevant cultural content, which enjoy solid audience rating, but also the covering of major sporting events, which took place this year.
At the same time he has given assurances that in the context of the presidential and parliamentary election due later this year, Radio Romania will continue to be a platform of equidistant expression for the candidates and urged them to convey relevant messages for the listeners.
Răzvan-Ioan Dincă: “The message I convey to those participating as candidates is a serious message on one hand, when I say that we are equidistant and we have a platform, which disseminates their messages towards three million-three million and a half listeners. On the other hand in a less serious note, I would like to say that whenever we measure audience rating during elections, we see that this is going down a little bit. So, we are politely asking those who are running in the parliamentary and presidential election to make the content of their promotional clips – which, under the law we must broadcast and allot certain slots in our programmes – relevant, to share with us interesting things, things that are going to raise the audience rating.”
As a token of appreciation for the crucial role the public station has had in the history of Romania, in December 2019 the Romanian Parliament declared November 1 as the National Radio Day.
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