Light for the Soul

A number of urban, geometric projects have appeared out of a wish for a sustainable brand, based on the circular economy

Ana-Maria Cononovici, 02.02.2021, 18:05

A number of urban, geometric projects have appeared out of a wish for a sustainable brand, based on the circular economy, to satisfy the most important present trends in taste and style. As part of this process, a young team wanted to develop a high impact local economic chain, using recycled wood materials (with help from a Romanian furniture factory), more to the point, wooden dowels and strips treated with oil or a water based varnish, as well as 3D printed plastic joints.

Cristina Cerga, co-founder of Wooba Deco, told us about the origins of the project:

“The idea came when I saw the products made by Adrian, I met him in 2019 at the Startarium Crowdfounding Megatlon, where Adrian came to present modular objects, among them some of the lamps that are today part of the Wooba Dark collection.”

Stars, recycling, play, light. These would be the basic ideas of the project, as presented one weekend in January. Once again, Cristina Cerga told us about how many beautiful ideas come out of playing:

“The idea started with play. Adrian composed some geometrical forms for his daughter, Lara, and then carried this passion a bit further. He started making regular polyhedrons with a multitude of new shapes, then came the products with lights, because we wanted it to be a beam of light in this dark period, because we launched the brand in early 2020. The five objects also got a tagline, to bring people moments of reverie. And we called them lights for the soul. These are design bodies 100% made in Romania, composed by Adrian and marketed by us, and together we brought out a new reverie. This was what we wanted to do with these light objects. We wanted them to bring in some reverie to Romania, and not only.”

Adrian Bursuc, creator of the objects, described the collection for us:

“This is a collection called Dark, composed of five light objects, made from wooden dowels and 3D printers. People are delighted, thanks to the innovation and the new shapes. My girl was delighted, and every time I go into the workshop she wants to help me, and take part in the creation, with drawing and assembly. All illumination objects hint at the stars.”

In a world of isolation, Wooba Deco urges us to dream, according to Cristina Cerga:

“In our logo we placed a constellation, to take people to the stars in their daydreaming. We also tried to find in our objects stories that people can identify with, choosing the light that suits them. If they go on our website, they will see that for the five starts that we named we have an individual story, they are good and evil characters, and we called this collection Dark because darkness is defined by light. When we dream, when we create or project or are happy, a light is sparked within each of us. We hope this light keeps on shining.”

The lighting objects have the names of stars. Practically, they can be suspended or set on a surface, thanks to their geometrically regular shapes. The light comes out from within directly, unfettered, and the geometric structures produce pleasant shadows. More details came in from Cristina Cerga:

“We chose to put in the collection a main star, Bennett Star, which we called, due to its complexity, the star for restless souls. We have a natural star, which is an angel of the natural, that is Ariel Star, and we have Aaron Star, Uriel, and Luna, which are smaller stars, but full of complexity, and there we afford people a moment of individual creation. In addition, our collection comes with some customized boxes, and anyone can give the box their own destination. We left the tops of the boxes unpainted, so that each can give each box its own destination. They can use the boxes for storage, or for keeping souvenirs. A Wooba product is automatically made up of two pieces, allowing the customers to be creative alongside us.”

The artists hope that people will join them in dreaming, helping this brand grows in the country and abroad.